D&AD elects three to tackle creativity issue

The marginalisation of creativity, training programmes and the

partnership between design and advertising are set to be topics tackled

by three newly elected D&AD executive committee members.



Robert Campbell, Rainey Kelly Campbell Roalfe/Y&R's joint executive

creative director, Patrick Collister, the executive creative director of

ehsrealtime, and Seymour Powell's Dick Powell have been voted in to

assume their roles at the end of January. They replace Chris O'Shea,

Glenn Tutssel and Stuart.



The appointment follows Peter Souter, Abbott Mead Vickers BBDO's

executive creative director's, election as D&AD president for 2002.



In his new position, Campbell has vowed to investigate the

marginalisation of the creative role in the business. "I think it's

vital that we, and D&AD, return to centre stage," he said.



Powell will look to continue evolving the close partnership between

advertising and design. "Although I am a product designer, I don't see a

huge difference between creativity in design and creativity in

advertising - they are just different manifestations of the same thing,"

he said.



Collister has stated a wish to see training programmes increased,

saying: "I am already involved in D&AD's 'Workout' programme and believe

I can help push training higher up the agenda in both advertising and

design agencies."



The three will join the existing D&AD executives Howard Fletcher,

Michael Johnson, Ken Hoggins, Keren House, John Pallant and Lynn

Trickett.



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