Leo Burnett, Mother and Cliff Freeman & Partners stand the best
chance of picking up Pencils in the television and cinema advertising
category at this year's D&AD.
Burnett's 'bear' for John West has received a nomination, while its work
for McDonald's, including 'estate agent', has received a further two
Mother's QTV work and 'what is it?' for Emap On Air each received a
Cliff Freeman's work for Fox Sports Net, which was directed by Traktor
and includes a spot with a man diving off a high cliff on to a rock
surface, has picked up four separate nominations in the category.
The nominations are the result of a judging process that considered a
total of 21,702 entries.
More than half of the entries came from overseas, a trend that will see
D&AD compete more directly with the International Advertising Festival
David Stuart, the president of D&AD, said: '2001 is proving to be a
fantastically diverse and strong year for the awards. Entries are higher
than ever, with the number of nominations up from 103 in 2000 to 122
Saatchi & Saatchi's work for Monster.com, already a big winner at the
Campaign Press Awards, looks set to do well at D&AD, which takes place
on 30 May. Work titled - 'I'm not your bitch', 'kiss it' and 'take me
instead' has picked up three nominations in the Writing For Advertising
category. The radio work also picked up a nomination.
In the Television and Cinema Advertising Crafts category, Leagas
Delaney's 'player', directed by Tony Scott through RSA USA, Lowe Lintas'
'hero's return', directed by Frank Budgen through Gorgeous, and WCRS'
'hold up' directed by Chris Palmer, also through Gorgeous, each received
In the music video category, work through Godman, directed by Vaughan
Arnell, for Robbie Williams' Rock DJ, received three nominations. The
video, which showed Williams peeling off his skin to please adoring
female fans, was created by Fred and Farid, a French team recently hired
by Bartle Bogle Hegarty.
In the product design category, Apple Computer has secured three
nominations. Peckham Library and British Airways' London Eye have both
picked up nominations in the Environmental Design & Architecture
In the direct marketing category there are four nominations: HHCL &
Partners' 'commentator' for Britvic Soft Drinks; HPT Brand Response's
'turn on your voicemail' for Vodafone; Mother's 'ChrisChristmasRodriguez
Christmas card'; and Euro RSCG Tatham's 'shoebox' for Physicians for
There was a 90 per cent increase in entries in the interactive and
digital media sector. Consumer websites shortlisted include requiem
foradream.com by hi-res, m-three.com by Paris France, levis-icd.com by
Tomato and mtv2.co.uk by Digit.