D&AD: D&AD replaces Bloodbank with talentpool

D&AD is replacing its online directory of the creative industry's emerging talent, Bloodbank, with a new service called talentpool.

The site, created by Lambie Nairn, is free and showcases the work and details of graduates who have been awarded by D&AD and other competitions worldwide. It can be searched by discipline, key skill, keyword, experience or location.

The new site allows award-winning graduates to display up to six projects and six images in a number of formats including jpeg, Flash, gif and mpeg.

Each individual will have their own URL and can be contacted via the website.

The site will also host a news service that will enable agencies to post details of placements, competitions and job opportunities.

The site already has 32,000 registered users from all over the world and D&AD aims to increase this number following the site's relaunch.

The reason for the relaunch is to make the work the focus of the site and make it more accessible for international visitors.

Chris Thompson, the deputy education director at D&AD, said: "D&AD talentpool has been designed so that it is much more effective to search and offers a better facility to showcase work from emerging creatives. The name and the concept are more accessible and easy to understand internationally, which is crucial in the global marketplace."


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