D&AD: Lions Academy signs Scarpelli and Moreira as key-note speakers

The Lions Academy, which launched at last year's Cannes International Advertising Festival, was successful enough to secure a second outing at this year's event.

The academy provides a week-long training and educational programme for hand-picked advertising, marketing and design students from around the world.

However, this year the academy will be more integrated with the main Cannes hall. The students will receive all the Cannes commercials to judge in parallel with the main judging and it will also be more involved in the Young Creatives competition.

Students attend all the main Cannes seminars and award events as well as receiving tutorials from key industry figures. Clive Challis, the Academy's tutor, is in charge of organising this year's tutorials.

He said: "We already have Bob Scarpelli (the chief creative officer of DDB US) and Marcio Moreira (the vice-president of McCann-Erickson World Group) lined up and will be announcing more speakers before the event."

In 2003, Dan Wieden, Bob Isherwood, Keith Reinhard and Trevor Beattie were part of the line-up.

"The academy worked so well last year. It's great to be able to get students involved in the ad community when it's at its most accommodating," Challis added.

About 30 students, aged 18 to 23, will participate this year. The Academy is funded by advertisers and this year sees the first sponsorship by Procter & Gamble.

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