D'Arcy unveils work for DfEE's UK online education initiative

The Department for Education and Employment and COI Communications are launching a community computer centre service with a pounds 3 million ad campaign.

The Department for Education and Employment and COI Communications are launching a community computer centre service with a pounds 3 million ad campaign.

The TV and print campaign, through D'Arcy, supports the launch of UK Online centres, which are part of a government commitment to get the nation online. Centres offer internet access and e-mail.

The campaign features two 40-second ads, 'Steve' and 'Marcus', and four ten-second ads. 'Steve' depicts a couple trying to plan a holiday. The woman knows holiday details are available online. Without her realising, however, he has been online and arranged a romantic break.

In 'Marcus' a mother tells a friend that her son has signed for a football team, thanks to his grandfather's influence. The ad then cuts to Marcus learning how to e-mail a picture of himself in a football strip to his grandfather.

The campaign was written by Roger Holdsworth, art directed by Phil Chitty and directed by David Garfath through the Paul Weiland Film Company. Media is through MediaVest.



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