D’Arcy celebrates as five entries appear on the APG shortlist

D’Arcy looks set to triumph at the Account Planning Group creative planning awards this year, with five entries on the 26-strong shortlist.

D’Arcy looks set to triumph at the Account Planning Group creative

planning awards this year, with five entries on the 26-strong

shortlist.



D’Arcy’s entries on the shortlist of candidates are spread across four

separate categories: McCain Foods in the broadcast category; Fiat

Seicento for multimedia; DfEE reading and DfEE disability in public

service/charity/government and Mars Maltesers in the refreshed campaign

category.



M&C Saatchi has also done well, with three entries, all in the refreshed

category, for Whiskas, British Airways and Foster’s. Also scoring three

was BMP DDB, for British Gas, Sony Stamina batteries and London

Transport.



The shortlist was put together by a eight-strong panel, chaired by

Ogilvy & Mather’s planning director, Janet Grimes. A final jury will

select the winners in a series of presentations on 28 and 29

October.



There were 108 entries in all for the awards, which are held biennially.



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