D’Arcy focuses on fun in Maltesers TV spots

D’Arcy is launching a pounds 2 million national TV campaign for Maltesers, continuing to focus on how much fun people have eating the product.

D’Arcy is launching a pounds 2 million national TV campaign for

Maltesers, continuing to focus on how much fun people have eating the

product.



A series of six TV spots include ’big striker’, which features two men

babysitting a couple of twin baby boys.



The men adapt a game of table football by lifting the boys on to the

table to use as the striker and goalie while the Maltesers are used as

the footballs.



In ’nozzle’ a lazy husband is being badgered by his wife to help with

the housework. While she tidies the kitchen his job is to vacuum the

lounge.



He makes the job easier by reclining on a sofa and using the vacuum

nozzle to transfer the Maltesers from the coffee table into his

hand.



’Fantastic’ is set in an office and features a call centre telephone

operator who teases one of her colleagues with an open packet of

Maltesers.



The first three ads break on 26 March. Three further spots are scheduled

to break later in the year on TV and in cinemas.



’These new films continue to show the strength of the creative idea

behind the campaign,’ Bob Morrison, the European franchise manager at

Mars, said.



’The reaction of both consumers and the advertising industry is very

gratifying.’



The campaign was written by Trevor Webb, art directed by Steve Campbell

and directed by David Hartley of Brave Films. Media buying is through

Zenith while media planning is handled by MediaVest.



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