Luncheon Vouchers - one of the targets of the Government’s
clampdown on employee perks - is fighting back with new advertising to
convince bosses of the vital part they play in keeping workers
At the same time, a national press campaign breaking this Sunday will
publicise a new range of employee loyalty offerings by Luncheon
Vouchers’ owner, Accor Corporate Services.
They include vouchers for childcare and eye tests, as well as Familylife
Solutions - a helpline paid for by employers which offers workers advice
on family problems.
The pounds 750,000 initiative is the first work to be produced by da
Costa & Co since the agency won last month’s three-way pitch for the
Media buying remains with Brian Clark Media.
Accor has been broadening its range of services, and is planning others,
to help cushion the effect of Government proposals to make the vouchers
- a British institution for almost 50 years - liable for National
Accor has argued the move could result in 50 per cent of participating
companies dropping the scheme, and has condemned it as an unnecessary
attack on some of Britain’s lowest paid workers.
Nick Sennett, the managing partner of da Costa & Co, said: ’We were
asked to rebrand Luncheon Vouchers but we’ve proceeded as if Accor was a
new company with a whole new offering.’
The ads, targeted at employers under the theme, ’Helping you put the
human into human resources’, were written by Nick da Costa, the agency’s
creative director, and art directed by Rod Love and Louis Welch.