Daewoo to appoint Duckworth Finn for pan-Euro ads blitz

Duckworth Finn Grubb Waters has seen off a challenge to its Daewoo business and extended its relationship with the Korean car maker after a series of pitches for the pan-European account.

Duckworth Finn Grubb Waters has seen off a challenge to its Daewoo

business and extended its relationship with the Korean car maker after a

series of pitches for the pan-European account.



Duckworth Finn, the incumbent on the pounds 15 million domestic UK

business, was charged with Daewoo’s first pan-European advertising

effort last year. It will now handle the company’s entire pan-European

budget as it runs its first regional advertising for specific car

models.



The agency defeated other European roster shops - including Boebel Adams

BBDO in Germany - as well as resisting challenges from non-roster

networks.



Duckworth Finn’s first task will be to develop pan-European campaigns

for the mini car, the Matiz, and the family-sized Nubira. The budget is

expected to be in the region of pounds 7 million.



The activity will be in addition to local advertising. The Matiz

campaign will break in early May with media being handled by Daewoo’s

national media companies including CIA in the UK.



’Daewoo has recognised a need to build on the brand across Europe,’

Dorian Leroy, head of marketing at Daewoo UK, said.



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