Daewoo appoints WPP agency to UK marketing task

– WPP owned marketing services agency, Perspectives, has been appointed to handle regional marketing for Daewoo cars following a three way pitch.

– WPP owned marketing services agency, Perspectives, has been appointed to handle regional marketing for Daewoo cars following a three way pitch.

Perspectives will support Daewoo's national network of 129 retails outlets. Perspectives will be tasked with the creation of all local press and radio ads, in addition to leaflets and posters.

It will work closely with Duckworth Finn Grubb Waters and CIA Medianetwork, which handle advertising and media buying respectively.





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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).