Daewoo pulls work as goodwill gesture after Haynes dispute

A dispute between Daewoo and Haynes Publishing Group, which publishes car repair manuals, has been resolved with the car manufacturer agreeing to pull an ad that Haynes claimed breached its copyright.

A dispute between Daewoo and Haynes Publishing Group, which

publishes car repair manuals, has been resolved with the car

manufacturer agreeing to pull an ad that Haynes claimed breached its

copyright.



Daewoo agreed to pull the ad, which featured a cover design of a Haynes

manual, after Haynes alleged copyright and trademark infringement. The

ad was created by Duckworth Finn Grubb Waters and had been running in

the national press and some consumer titles, including Readers Digest.

Daewoo has also offered to pay Haynes’ costs in the matter.



’It appears that Daewoo had been advised that the advertisement based on

a Haynes manual would not be considered to be ’passing off’ but would be

treated as a light-hearted skit that did not warrant action through the

courts,’ David Haynes, the director and secretary of Haynes, said.



’We were rather surprised at this as Duckworth Finn were specifically

refused permission to use our manuals in a campaign for Daewoo, when

they asked us last November,’ he added.



Duckworth Finn denies it ever approached Haynes to ask permission.



’No-one from Daewoo or Duckworth Finn approached Haynes because we

didn’t think we had any cause to,’ Tom Vick, an account director at

Duckworth Finn, explained.



Vick also refuted the claim that the case had been settled out of court,

saying: ’You have to have been in a courtroom to settle out of court and

legal proceedings never got started. Daewoo has offered to pay its legal

costs and we have pulled the ad as a gesture of goodwill but we have not

admitted liability.’



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