Daily Diary - Picture Gallery: Big Awards 2012

Campaign celebrated its Big Awards 2012 in style last week at Grosvenor House.

  • AMV

    AMV

  • Joe thomas and Russell Ramsey

    Joe thomas and Russell Ramsey

  • Jimmy Carr

    Jimmy Carr

  • Adam & Eve/DDB

    Adam & Eve/DDB

  • Nick Gill

    Nick Gill

  • Nil Lenord

    Nil Lenord

  • Lucy Jameson

    Lucy Jameson

  • ZX9W4033.jpg

    ZX9W4033.jpg

  • Table shot

    Table shot

  • ZX9W3954.jpg

    ZX9W3954.jpg

  • Claire Beale

    Claire Beale

  • Ben Priest

    Ben Priest

  • Emer Stamp

    Emer Stamp

  • ZX9W4008.jpg

    ZX9W4008.jpg

  • ZX9W4327.jpg

    ZX9W4327.jpg

  • Ogilvyone

    Ogilvyone

  • Dave Trott

    Dave Trott

  • Pearman, Arnold and Woodfood

    Pearman, Arnold and Woodfood

  • Pearman and Woodford

    Pearman and Woodford

  • ZX9W4131.jpg

    ZX9W4131.jpg

  • ZX9W4290.jpg

    ZX9W4290.jpg

  • AKQA

    AKQA

  • James Murphy

    James Murphy

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We take a look at the highs and some people's lows throughout the evening, which saw agencies such as BBH, AMV BBDO and Adam & Eve/DDB scoop top awards.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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