Daily Diary - Real star

He might have been fined in the past for using his mobile too often, but there's one call Real Madrid football star Cristiano Ronaldo will be glad he made, when it comes to renewing his multi-million pound sponsorship deal with games publisher Konami.

During the shoot for Konami's new 'Pro Evolution Soccer 2013' ad by Frontroom, Ronaldo heard that Neil, the brother of Konami client Scott Garrod, and a huge Ronaldo fan, was celebrating his birthday.

So the football ace took time out of the shoot to call Neil and sing "Happy Birthday", much to the disbelief and delight of the birthday boy who immediately took to Facebook, where he posted that it "was the best present a middle-aged man could get." If only he was sponsored by Gillette.

Watch Ronaldo in the second part of the 'Pro Evolution Soccer 2013' campaign by Frontroom, above.  

If you have a Daily Diary story please email sara.kimberley@haymarket.com

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).