Daily Mail eyes bid for Yahoo

The publisher of the Daily Mail is considering a bid for Yahoo alongside private equity firms.

Marisa Mayer: Yahoo's global chief executive
Marisa Mayer: Yahoo's global chief executive

Daily Mail & General Trust has confirmed that a deal is being considered, albeit at an early stage, with a view to taking over Yahoo’s news and media assets, according to the AP news agency.

Such a deal would boost the publisher’s presence in the US, having launched news web site MailOnline there in 2012. 

Verizon, the owner of AOL, is considered the favourite to buy the business, which has struggled of late after reporting a $4.36 billion (£3.09 billion) yearly loss for 2015. Time Inc. is also reported to be considering a bid alongside a private equity firm.

Marisa Mayer, the chief executive of Yahoo, said in February that the tech company would simplify its operations and concentrate on growing core areas of the business.

Last month, Yahoo contacted prospective buyers for a first round of preliminary bids and has set a deadline of 18 April, according to reports. 


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published