The Daily Mail and the Mail on Sunday were the only newspapers in
September’s Audit Bureau of Circulations figures to register a
substantial month-on-month increase alongside a generous year-on-year
gain, helped by their hugely successful Lucky Wallets campaign.
The Daily Mail enjoyed a rise of 4.72 per cent month on month and 5.15
per cent year on year while its Sunday sister title made robust gains of
8.49 per cent for September and 2.91 per cent year on year.
The only other newspaper to register a year-on-year gain was the Sunday
Times, with a 0.68 per cent increase to 1,400,992. Month on month, the
Observer hauled itself back over the 400,000 mark to 405,545 under its
new editor, Roger Alton.
The red-top market registered a nominal improvement of 0.16 per cent,
with the Daily Star’s circulation falling again, down 0.6 per cent month
on month to 567,923.
The Mirror continues to creep upward, with a 0.13 per cent rise in
circulation to 2,380,824 in September, while the Sun picked up a 0.6 per
cent increase in September.
The daily broadsheets registering a respectable leap in circulation in
September were the Guardian with a gain of more than 5 per cent to
400,377 and the Times with 5.15 per cent to 777, 335. The Independent
was up by 0.26 per cent while the Financial Times’ September sales
faltered, down 1.7 per cent.
Steve Goodman, director of press at the Media Business said: ’The
Observer has perhaps stemmed the tide, it’s a big improvement on last
month. The Independent is doing badly. In the last few months it has
held circulation above 220,000, but it needs to to get up to the 260,00
or so of last year.’