Daily Mail 'upgrade with the Daily Mail' by M&C Saatchi

The Daily Mail has launched a new multimedia campaign, created by M&C Saatchi, to encourage readers to ‘upgrade with the Daily Mail’.

The campaign includes five TV spots each highlighting different sections of the paper such as the Femail section and Weekend magazine. The Femail section is promoted in a spot called ‘Mirrors’, which sees a thirty-something woman circling a room of full-length mirrors. Each reflection shows her in a different outfit to the one she is wearing, and one reflection shows her pregnant.

The ad was created by Joe Miller  and Tristan Cornelius. It was directed by Stuart Parr through Blink.


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