Daily Telegraph 'I-Spied' by Adam & Eve

The Daily Telegraph has launched a campaign to promote its new fashion site.

Adam & Eve has created a  series of six DPS press executions running for consecutive weeks in Stylist  magazine and Telegraph fashion magazine Stella to launch the Telegraph I-SPIED fashion website.  

The ads aim to illustrate how the Telegraph's fashion editors and experts spy the best fashion, accessories and beauty products from the high street to the catwalk on the website, where they are made available to buy instantly.

The campaign was art directed by Nici Hofer and written by Gavin Cumine.