Daily Telegraph 'it pays to think big' by Adam & Eve

The Daily Telegraph is highlighting the humble beginnings of some of today's biggest brands, artists, musicians and companies in a print campaign that introduces the new strapline: "It pays to think big"

Created by Adam & Eve and written and art directed by Ben Tollet and Emer Stamp, the campaign features four executions, the first of which highlights the parentage of John Lennon, Andy Wharhol and Bill Clinton.