Dairy Crest invests £10m in Cathedral City relaunch

LONDN - Dairy Crest is investing £10m in the relaunch of its cheese brand Cathedral City.

Dairy Crest invests £10m in Cathedral City relaunch

The relaunch includes new TV ads, packaging and a revamped logo.

TV ads will launch in November. The campaign will also run print, radio online campaigns.

Dairy Crest said the move will strengthen the brand's position as the leading cheddar brand in the £2.2bn cheese category.

The company added the Cathedral City brand is worth more than £190m.

Laura Downey, Dairy Crest head of marketing for cheese, said: ‘We are investing significantly in this relaunch as we know that our growth has come from continuous investment throughout the brand's history.'


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).