Dairy Crest kicks off Milk & More pitch

Be the first to comment
Dairy Crest: wants agency to promote Milk & More service
Dairy Crest: wants agency to promote Milk & More service

Dairy Crest is looking for an agency to handle advertising for its Milk & More delivery service brand.

The dairy company has issued an RFI to agencies ahead of a pitch for the business. The review comes as the online service, which delivers groceries including milk, bread and eggs, looks to expand its delivery area.

Activity is expected to concentrate on digital and direct marketing.

Iris Worldwide has previously worked on the Milk & More creative account, but has not produced work for more than a year.

UM London, which handles media for Dairy Crest, is un-affected by the review, as is Grey London, which oversees advertising for Dairy Crest yellow fats brands, including Clover.

The most recent campaign by Iris, which ran last year, relaunched the milkman as the ultimate convenience store and used the strapline: "The little store at your door."

The agency built the online service from scratch through a PR, advertising, direct marketing and DRTV campaign. It recruited more than 400,000 customers and the service currently delivers to 1.4 million homes across the UK.

Milk&More's above-the-line relationship with Antidote will be unaffected by the review.

A spokesperson for Dairy Crest said: "Milk&more are currently looking for a CRM agency to help develop and deliver a CRM strategy to drive the next stage of online growth. milk & more have been managing CRM and digital in house since they parted company with Iris Worldwide last summer."

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Twitter reveals insights from best social campaigns of 2015
Shares0
Share

1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

Just published