Dancing on Ice peaks at 8.2 million

ITV1's 'Dancing on Ice' attracted a peak audience of 8.2 million viewers last night, as the show recorded its lowest audiences so far this series, despite beating BBC One's 'Birdsong'.

Chico and Matthew Wolfenden: Dancing on Ice contestants
Chico and Matthew Wolfenden: Dancing on Ice contestants

According to unofficial overnight figures, the first episode of 'Dancing on Ice' had an average audience of 7.11 million, a 27.7% share, between 6.15pm and 8.30pm on ITV1 and ITV1 HD. An additional 219,900 watched the show on ITV1 +1.

Mark Rhodes (one half of children's TV duo Sam & Mark) left the skating competition during ‘Dancing on Ice: The Skate-Off’ which had an average audience of 5.95 million, a 23.0% share. An additional 225,700 watched the show on ITV1 +1.

Last night’s first and second shows peaked at 8.2 million and 6.2 million respectively across ITV1 and ITV1 HD. Including ITV1 +1, the peaks were 8.5 million and 6.4 million, down from 10 million and 7.5 million last year.

Average audiences were also down from last year, when the main show pulled in an average of 8.4 million viewers, a 31% share, and the skate-off attracted an average of 7.3 million viewers, a 27% share, across ITV1, ITV1 HD and ITV1 +1.

However, the end of ‘Wild at Heart’ and ‘Dancing on Ice: the Skate-Off’ got bigger audiences than the first hour of BBC One’s new high-profile adaptation of the Sebastian Faulks modern classic novel, ‘Birdsong’.

‘Birdsong’ recorded an average audience of 6.03 million viewers, a 23.6% share of the available audience, between 9pm and 10.30pm on BBC One and BBC One HD.

On Saturday night, ITV1’s dating show ‘Take Me Out’ had an average audience of 4.5 million viewers, a 20.0% share, between 7pm and 8.15pm on ITV1 and ITV1 HD. An additional 248,000 watched the show on ITV1 +1.

Follow Maisie McCabe on Twitter @MaisieMcCabe


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).