The Dandy Lab: not just a shop but a laboratory for retail tech

Part menswear store, part testing platform for retail technology, The Dandy Lab in Spitalfields is London's newest interactive shopping experience.

The idea for The Dandy Lab came about when knitwear designer, Julia Bainiaksinaite, and fashion product developer, Peter Jeun Ho Tsang, decided that it was time for a revolution in the way that smaller brands could sell and interact with their customers. 

Opening last week, the men’s lifestyle shop uses innovative technologies to promote a two-way conversation between the British designers they stock and their customers. 

"The idea behind The Dandy Lab is to provide not just a platform for British makers to sell their products, but also for retail technology companies and start-ups to showcase their technologies and test them in a real customer-facing environment," said Bainiaksinaite.

 "It’s not just a shop, it’s also a laboratory for retail technology."

Features range from a digital catalogue of the stories behind the brands, to Cisco video conferencing systems which will allow customers to talk ‘face-to-face’ with designers about their products. 


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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