Danepak creates spoof retro aerobics ad

Danepak, the Danish bacon brand, is jumping on the keep fit in January bandwagon with a comedy retro aerobics ad.

The film by Isobel shows people dressed in brightly coloured leotards with a man shouting actions to promote Danepak’s lean and low bacon.

He welcomes bacon lovers to the "serious bacon club workout video" and it then emerges that the moves emulate those used to cook bacon such as "open the fridge", and "grab that bacon".

The ad was created by Mike Outhwaite who handled art direction and Naresh Subhash who led copywriting. It was directed by Rob Fletcher through Michael Lebor.

The spot is part of the brand’s Serious Bacon Club social campaign and will run on Facebook.

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Storytelling is dead. Long live story doing
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1 Storytelling is dead. Long live story doing

The key question for brands looking to thrive in the 21st century is: what is our brand doing?

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