Danke Schons return in Virgin Holidays ad

Virgin Holidays is launching a new TV ad in its 'Rockstar Service' campaign tonight featuring its fictional rock band The Danke Schons visiting a theme park in Florida.

The 30-second ad, created by MCBD and Elvis, sees the obnoxious band lying by the pool with a waiter serving them club sandwiches. One member of the band thinks the three layers of bread symbolise each album they have released, assuming the waiter is a big fan of theirs.

The campaign will run until 14 September across press, online and radio for the first time on Heart FM.

The ad continues Virgin Holidays "Rockstar Services" campaign that initially launched in May, resulting in a 9% rise in total bookings, according to the company.

Andrew Shelton, Virgin Holidays, said: "Rockstar is our most integrated campaign ever, and it has been great to see how it has caught the public’s attention – whether across social media or established platforms.

"The campaign launched during the post-ash cloud period, when our customer service offering was tested like never before.

"Our research shows that even during that challenging period, the campaign has strengthened people's awareness of our 'brilliant basics and magic touches' service message, and reiterated that what differentiates us is that we put the customer and our service first."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More