Carat has lost the planning task for all Groupe Danone brands,
which include Volvic, Evian, Twiglets and Danone Bio Yogurt.
After a five-month review, the French food and drink giant has decided
to split planning between Motive Communications and the UK arm of The
Motive has been awarded Jacobs Biscuits and the Premier Water business,
which includes Volvic and Evian.
Motive account director Will Saunders will head the Groupe Danone
He already looks after the pounds 4 million media planning business for
HP Foods, which Motive swiped from Carat last month.
The Media Edge is to handle the UK planning for the Danone Dairy
Carol Middleton, agency group media director, will head the account,
along with managing director James Whitmore.
The Dairy brands under The Media Edge’s responsibility are Danone Bio
Yoghurt, Baby yogurt and the pro-biotic drink Actinel.
The pounds 15 million buying budget for all Groupe Danone brands remains
with Carat. The buying team consist of buyer Danny Lloyd, press manager
Glyn Williams and press buying director Tim Kirkman.
Groupe Danone’s media budget is spent mainly on television and press.