D'Arcy grabs UK Online from Ogilvy

COI Communications has stripped Ogilvy of its £5 million UK

Online consumer account and handed the business to D'Arcy.



The Cabinet Office task, to promote an initiative to ensure everybody in

the UK has internet access by 2005, will involve a campaign that will

break this autumn. Ogilvy has already started work on the business and

completed a project but has lost the account before any major

advertising breaks.



COI, which handed the account to Ogilvy ten months ago following a pitch

against D'Arcy and Grey Advertising, refused to comment on why the

account had moved out of Ogilvy.



UK Online went live in February with an online portal to provide the

public with a single point of access to all of the Government's services

from health through to tax-related enquiries.



As well as aiming to bring internet access to everyone in the UK, the

Government hopes to provide 450 public services electronically by

2005.



Earlier this year, D'Arcy launched a campaign for the Department for

Education and Employment that aimed to raising awareness of community

computer centres.



The move coincides with a separate pitch being run on behalf of the

Department of Trade and Industry to promote UK Online to the business

community.



TBWA/ London, Publicis, WCRS and Carlson Marketing Group are pitching

for this account.



In February, the Government hired Perspectives Red Cell to work with

existing business partners such as Microsoft, BT, The Post Office and

Vodafone to ensure that UK Online's promotional opportunities were

maximised.



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