COI Communications has stripped Ogilvy of its £5 million UK
Online consumer account and handed the business to D'Arcy.
The Cabinet Office task, to promote an initiative to ensure everybody in
the UK has internet access by 2005, will involve a campaign that will
break this autumn. Ogilvy has already started work on the business and
completed a project but has lost the account before any major
COI, which handed the account to Ogilvy ten months ago following a pitch
against D'Arcy and Grey Advertising, refused to comment on why the
account had moved out of Ogilvy.
UK Online went live in February with an online portal to provide the
public with a single point of access to all of the Government's services
from health through to tax-related enquiries.
As well as aiming to bring internet access to everyone in the UK, the
Government hopes to provide 450 public services electronically by
Earlier this year, D'Arcy launched a campaign for the Department for
Education and Employment that aimed to raising awareness of community
The move coincides with a separate pitch being run on behalf of the
Department of Trade and Industry to promote UK Online to the business
TBWA/ London, Publicis, WCRS and Carlson Marketing Group are pitching
for this account.
In February, the Government hired Perspectives Red Cell to work with
existing business partners such as Microsoft, BT, The Post Office and
Vodafone to ensure that UK Online's promotional opportunities were