The Inland Revenue has appointed D'Arcy to handle its pounds 3
million tax self-assessment brief.
The account, which involves persuading as many people as possible to
fill in their tax returns on time, is moving from Euro RSCG Wnek
D'Arcy won the account after a pitch against M&C Saatchi and Euro
D'Arcy's appointment follows a recent review by the Inland Revenue that
resulted in the selection of M&C Saatchi to complete an image overhaul.
M&C Saatchi has been briefed to produce a communications strategy for
the Inland Revenue as it tries to create a more friendly image.
Euro RSCG ran a series of campaigns featuring Hector the taxman as an
icon for self-assessment, but earlier this year the Inland Revenue
decided that he would be scrapped. Hector was introduced in 1995 and
Euro RSCG took on the account in 1998 after of Leagas Shafron Davis
The Inland Revenue is to focus more of its advertising on encouraging
people to file their returns by 30 September, rather than the cut-off
date of 31 January.
The review of self-assessment was run by Ian Schoolar, the Inland
Revenue's first marketing director, who joined from NatWest earlier this
year. It followed a series of changes to self-assessment, including
interactive TV to help people file returns and apply for tax
Also on the Inland Revenue's roster are St Luke's and Rainey Kelly