Dare creates Barclaycard waterslide viral spoof

LONDON - Dare has created a viral homage to the recent Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students using a miniature slide made from household odds and ends.

The group has successfully constructed a slide, which twists and loops from their flat window down into their local newsagent.

When their mate is asked to pay in the newsagent, he quickly telephones his friends back at the flat, who then push a male doll holding a Barclaycard down the slide.

The doll eventually reaches the till point, beeping the card as it goes, before the lad calls up to his friends to turn the water off, saying: "You're flooding Imran's pick 'n' mix".

The viral promotes a competition being run by Barclaycard, which challenges consumers to make their own waterslide video in order to win a trip watersliding around the world.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).