Dare creates Barclaycard waterslide viral spoof

LONDON - Dare has created a viral homage to the recent Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students using a miniature slide made from household odds and ends.

The group has successfully constructed a slide, which twists and loops from their flat window down into their local newsagent.

When their mate is asked to pay in the newsagent, he quickly telephones his friends back at the flat, who then push a male doll holding a Barclaycard down the slide.

The doll eventually reaches the till point, beeping the card as it goes, before the lad calls up to his friends to turn the water off, saying: "You're flooding Imran's pick 'n' mix".

The viral promotes a competition being run by Barclaycard, which challenges consumers to make their own waterslide video in order to win a trip watersliding around the world.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published