Dare creates Barclaycard waterslide viral spoof

LONDON - Dare has created a viral homage to the recent Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students using a miniature slide made from household odds and ends.

The group has successfully constructed a slide, which twists and loops from their flat window down into their local newsagent.

When their mate is asked to pay in the newsagent, he quickly telephones his friends back at the flat, who then push a male doll holding a Barclaycard down the slide.

The doll eventually reaches the till point, beeping the card as it goes, before the lad calls up to his friends to turn the water off, saying: "You're flooding Imran's pick 'n' mix".

The viral promotes a competition being run by Barclaycard, which challenges consumers to make their own waterslide video in order to win a trip watersliding around the world.

Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from  Campaign with unlimited access to Campaignlive.co.uk

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More