Dare lands brief to launch EA Games' latest release

Dare has won a global advertising and digital brief to launch EA Games' new "shoot 'em up" game, All Points Bulletin.

EA Games…global advertising brief
EA Games…global advertising brief

The agency, which secured the business without a pitch, has been briefed to produce a campaign promoting the online multiplayer game that will span both online and offline channels ahead of its launch early next year.

All Points Bulletin can be played by up to 100 people at a time via a PC or console.

EA already works with agencies including Wieden & Kennedy and Agency Republic, which landed a global brief to promote EA's "first-person shooter" game Battlefield Bad Company 2 in June.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).