Dare lands Formula E motor-racing account

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Formula E, the environmentally friendly alternative to Formula One that uses electronic cars, has appointed Dare to its international creative account.

Dare beat three agencies, including VCCP, and will be tasked with helping to launch Formula E’s inaugural season in September. The agency’s brief spans all channels in the ten host markets

Formula E, which is part of the Fédération Internationale de l’Automobile, is in final conversations with a media agency for the project. It is expected to spend more than £15 million on the campaign.

Charles Davies, the head of marketing at Formula E, said: "We represent a vision for the future of the motor industry and Dare nailed our brief, which was to come up with a single creative strategy for our global launch."

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