Dare lands Formula E motor-racing account

Formula E, the environmentally friendly alternative to Formula One that uses electronic cars, has appointed Dare to its international creative account.

Dare lands Formula E motor-racing account

Dare beat three agencies, including VCCP, and will be tasked with helping to launch Formula E’s inaugural season in September. The agency’s brief spans all channels in the ten host markets

Formula E, which is part of the Fédération Internationale de l’Automobile, is in final conversations with a media agency for the project. It is expected to spend more than £15 million on the campaign.

Charles Davies, the head of marketing at Formula E, said: "We represent a vision for the future of the motor industry and Dare nailed our brief, which was to come up with a single creative strategy for our global launch."

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).