Dare lands Zanussi Electrolux business

Zanussi Electrolux has appointed Dare to handle pan-European digital advertising and web design for its range of household appliances.

Dare triumphed in a pitch against four undisclosed non-UK-based agencies. It will now work on digital advertising and microsites for four new products, scheduled to launch later this year. It is also expected to redesign the company's main website, zanussi-electrolux.com, in an attempt to make it easier for shoppers to find the products that are right for them.

Dare has designed a product selector that asks consumers questions such as how many children they have, and how much time they spend at home.

It then recommends products according to the answers they give.

The account will be run by Gavin Bell, one of three group account directors at Dare.

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