Dare unveils new management team following merger with MCBD

Dare, the Cossette-owned agency created by the merger of MCBD's 77 staff and Dare's 189, has announced its management line-up.

Dare - new management line-up
Dare - new management line-up
The senior team is Helen Calcraft, the MCBD founder, as executive chairman; John Owen, Dare’s joint managing partner as deputy chairman; Lee Leggett, the joint managing partner of Dare, as chief executive officer; and Andy Nairn, the executive planning director at MCBD as chief strategy officer.

Flo Heiss, the Dare creative partner, and Danny Brooke-Taylor, MCBD’s executive creative director, will become executive creative directors of the operation. John Bartle will be non-executive director.

The new agency will include an integrated creative department comprising 17 creative teams, 22 designers and 18 creative technologists.

The merger of MCBD and Dare is part of a wider restructure and rebranding of the Cossette Group in Europe as EdC. Cossette globally will rebrand as Vision 7 International and executive vice president Gregor Angus will relocate from Canada to become president of EdC Europe, while Mark Collier, the Dare founder, will become the EdC group chairman.

The Dare model will be rolled out internationally, with John Owen overseeing the expansion. Dare’s New York office will be the subject of investment and expansion and, in Vancouver, a new agency called Dare will be formed out of the merger of Cossette’s Fjord digital shop with the Cossette West ad agency.

Dare in London will operate in a new building in Cavendish Street, which will be shared by sister agencies Elvis, the branding shop Identica, and PR agency Band & Brown Group.

Dare will turn its social media unit into a "brand tactics" division which will engage in long-term brand management across all channels. The agency has also developed an approach it terms "truth and dare" to encourage clients to confront the truths about their brand as consumers see them.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Brexit reaction: Ad industry rocked by UK vote to leave EU

1 Brexit reaction: Ad industry rocked by UK vote to leave EU

Senior figures from across the UK's advertising industry have reacted with shock and dismay after the country voted to leave the European Union.

Just published