Dare wins content brief for Coca-Cola

Dare has won a place on the Coca-Cola roster and landed a digital content creation project for the main brand.

Coca-Cola: Dare will create work to run in the UK and Europe
Coca-Cola: Dare will create work to run in the UK and Europe

The agency was appointed to the business after a pitch and will now create work to run in the UK and Europe.

Late last year, a Coca-Cola spokeswoman said the brand was aiming to partner with a combination of content agencies that have different expertise in Europe.

This followed the announcement by Coca-Cola's vice-president of global advertising strategy and creative excellence, Jonathan Mildenhall, that the company was moving towards an open model, which he described as "liquid and linked".

A Coca-Cola ad by the South American agency Landia recently made it to the top of the global viral charts after being shared 240,000 times in a week in June this year.

The hiring of Dare follows Coca-Cola's appointment of BETC to its £40 million pan-European advertising account last month.

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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