Dare wins New Look social media brief

LONDON - Dare has been appointed by the high-street fashion chain New Look as its retained social media agency.

New Look…appointment
New Look…appointment

The agency, which won the account after a five-way pitch, has been briefed to develop the retailer's social media strategy and devise a campaign that engages with blogging communities and social network users.

Its first task will be to work on the launch of the store's autumn/winter range, which will be modelled by the Girls Aloud star Kimberly Walsh.

Dare's social media campaigns will seek to increase online awareness of New Look and, ultimately, drive click-through traffic to the retailer's online store.

The appointment comes shortly after New Look hired the digital content specialist Zone to produce an online interactive TV show.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).