Dating app Happn matches lonely hearts with...dead artists

Intellectual singletons - including one Marketing staffer - have been surprised to spot John Donne among their matches on dating app Happn, not least because the Elizabethan poet has been dead for three centuries.

Happn: the dating app is encouraging singletons to widen their age criteria somewhat
Happn: the dating app is encouraging singletons to widen their age criteria somewhat

A charity, The Art Fund, is behind the stunt, partnering with Happn to hijack profiles as part of an awareness-raising campaign.

The charity has created profiles for other historical figures like painter William Keable. Fictional characters also appear, like ‘Monna Vanna’, the ‘vain woman’ painted by Dante Gabriel Rossetti.

Those who ‘connect’ with their unusual matches are in with a chance of winning a National Art Pass, which gives free and discounted entry to galleries and museums.

A spokesperson from the Art Fund said: "We are extremely excited to be working with Happn on this campaign, it is certainly something brand new for the charity and we hope everyone will embrace the National Art Pass as a useful dating tool.

"With a little luck it will not only help singletons fall in love with each other in 2015 but also to fall in love with art.’

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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