Dave 'cowboy' by Red Bee Media

Red Bee Media has created four humorous idents for UKTV's Dave to reinforce the channel's positioning as "the home of witty banter".

Each 30 second ident -- 'Wacky Races', 'Human Cannonball', 'Cowboys and Indians' and 'King of the Swingers' -- shows a group of friends hanging out having unconventional child-like fun at an English stately mansion.

This 'Cowboys and Indians' spot sees the friends dressing up and wandering around the stately home with plastic guns, bows and arrows.