Emap has appointed Dave King to the newly created position of head
of online sales at Emap Advertising.
When managing director Tom Toumazis restructured the company’s entire ad
sales operation in March, he made it clear he was looking for capable
lieutenants to run the three divisions: magazines, broadcast and
King was given the broadcast directorship at the start of May - a
logical promotion from his role as sales director of the now defunct
Emap On Air.
But his appointment as head of online sales comes as more of a surprise
as it was thought Toumazis was looking for a new-media specialist to
But Toumazis said there was increasing synergy between the two
divisions: ’We view online activity as a natural evolutionary extension
of the broadcast market. Our radio and online teams have increasingly
been working together on projects so it made sense for Dave to oversee
all of our broadcast and digital business. He joined us from an agency
background and his unique insight has been crucial in evolving the way
The online sales team has recently been centralised, gathering staff
from what was once Emap Metro’s online sales force and Emap Online,
which now exclusively produces websites.
The team will be responsible for online sales across all four of the
Emap networks and their associated sites, as well as selling on the
websites within Emap Digital.
From this week, King will be responsible for a staff of 12 dedicated
online sales personnel and will launch a recruitment campaign to expand
the team once it starts generating new business.
The online sales staff will focus on selling banners, buttons and
sponsorship deals as well as offering cross-media packages linking
radio, television and magazines.
King said the online sales division would operate as a separate entity
to Emap Digital, which will continue to develop e-commerce across each
of the Emap networks.
King said: ’Online sales is essentially in its infancy - it’s like the
Wild West. There is a huge potential to create outstanding and
groundbreaking initiatives on practically a weekly basis.’
Emap Advertising owns a wide portfolio of websites representing radio
and magazine brand extensions. These include TheBox.co.uk, WhatsNew.com,
What’s on stage and Aloud.com.