Some of David Abbott's creative highlights

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Yellow Pages: David Abbott created the iconic JR Hartley TV ad
Yellow Pages: David Abbott created the iconic JR Hartley TV ad

David Abbott, the legendary copywriter and co-founder of Abbott Mead Vickers BBDO, died on Saturday 17 May aged 75. Here is some of his most celebrated creative work.

Abbott, who was born in 1938, began his career as a copywriter, working at Mather & Crowther, and then moved to DDB London. He was one of the few men in advertising to work under both David Ogilvy and Bill Bernbach.

He founded AMV BBDO with Peter Mead and Adrian Vickers in 1977, and went on to create enduring work for brands including BT, Sainsbury’s and Volvo, among others. Here are some of his creative highlights.

The Economist

Volvo

Volkswagen

Chivas Regal

Sainsbury's

RSPCA

DDB

Yellow Pages

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