David Abbott's Economist ad recreated

David Abbott's "management trainee" poster for The Economist has been recreated in honour of his impact on the advertising industry, following his sudden death on Saturday 17 May.

of

David Nobay, the creative chairman of Droga5 Sydney, created the homage in honour of Abbott, who he worked with briefly on an Abbot Mead Vickers BBDO pitch for Thomson Holidays.

The original ad attributes the words "I never read The Economist" to a management trainee aged 42. In Nobay’s recreation, a 42-year-old advertising trainee says: "I never heard of David Abbott."

Nobay said Abbott was a "true gentleman and a legend" and recalled a time he made Nobay feel like a "200lb butterfly" by complementing him on the way he had recaptured Abbott’s voice during that Thomson pitch.

Many industry figures have paid tribute to the celebrated copywriter and co-founder of AMV BBDO since his death on Saturday.

Paul Bainsfair, the director general of the IPA, said: "David Abbott wasn’t just the best copywriter of his generation. He was in a class of his own. A truly exceptional talent.

"He last came in to the IPA to speak to a full house about his book 'The upright piano player'. Even though he was by then in his seventies, there were more young people in the rapt audience that day than usual. He was one of the greats."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published