David Beckham gets a makeover in Channel 5 initiative

David Beckham has become the unwitting frontman for an online campaign to promote Channel 5’s transvestite beauty pageant, ’Tranny of the year’.

David Beckham has become the unwitting frontman for an online

campaign to promote Channel 5’s transvestite beauty pageant, ’Tranny of

the year’.



Walsh Trott Chick Smith’s banner ads for the show, which goes on air

this Friday, gives the web address for a ’Make David Over’ page, which

invites them to remove the Manchester United midfielder’s strip and

replace it with a blonde wig, make-up, frilly knickers,

kinky knee-length boots and sexy thongs.



The click-through ads, which were inspired by Beckham’s sarong episode

and his wife Victoria’s joke that he wore her G-strings, will run

throughout the week on a range of mainstream and gay and lesbian

sites.



They feature lines such as: ’Who wears the knickers in the Beckham

household?’ and ’Who’s playing for the other side?’



The campaign goes offline on Friday with national press ads imitating

the Wonderbra posters featuring the Czech model Eva Herzagova. The ads,

which run on full pages in The Guardian and The Independent, feature a

hairy male chest clad in a black silky bra alongside the legendary line:

’Hello Boys.’



Walsh Trott Chick Smith’s managing director, Keir Cooper, was

unrepentant about the agency’s Beckham-baiting strategy.



’The game is a must for anyone who has ever dreamed of running a cursor

over David Beckham’s manhood,’ he said. ’We do worry about his reaction,

especially since we’ve had a punt at him in the past, but in the end

it’s a balancing act. The further we push it, the more people will

notice.’



The ad was created by Dave Trott with the media planning and buying by

Walker Media. The online strategy is being handled by Walker Media’s

new-media specialist, Profumo.



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