David Beckham scores Elle's first solo male cover

Hearst's Elle UK is celebrating the London 2012 Olympics with a double cover issue featuring David Beckham on sale today, the first time in 26 years the monthly glossy has had a solo male cover model.

David Beckham: Elle's first solo male cover star
David Beckham: Elle's first solo male cover star

Elle believe the Beckham July issue will become a collector's item for Beckham fans.

A special newsstand issue cover is also available alongside the main issue.

The second cover is only available in select retailers but all monthly subscribers will receive the additional Beckham cover, illustrated by artist Frank Stanley.

The former Manchester United and England footballer is set to be among the stars of London 2012 when he represents Team GB in football this summer.

Lorraine Candy, editor-in-chief of Elle, said: "We are delighted to be able to offer fans and Elle readers a double cover for this ground-breaking issue. What better way to celebrate the Olympics at Elle than with David Beckham on the cover?

"He's a global fashion icon, one of the most talented sports stars of our time and is loved by men and women alike.

"We’re confident this particular issue of Elle will quickly become a collector’s item."

Beckham has been photographed by Doug Inglish across 11 pages and also stars in a 10 minute video of the behind-the-scenes of the LA shoot on www.elleuk.com.

The latest issue of Elle has also attracted interest from the wider magazine fraternity after a strategic foray into social media.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).