David Beckham strips for H&M Bodywear range

David Beckham has stripped to his underwear for H&M once again, this time to promote the brand's autumn winter 2013 Bodywear collection.


The images feature Beckham posing in cotton loungewear and underwear from the collection in an old-style sports changing room. They are accompanied by a "behind the scenes" video of the photo shoot on the official H&M YouTube channel.

H&M Redroom created the campaign in house. The art director for the print campaign was Lee Swillingham, Josh Olins shot the photos and Clare Richardson was the stylist.

The 47-second video shows photographers preparing the set and adjusting the lighting, whilst Beckham has his hair and makeup perfected by a team of stylists.

The video ends with one of the images of Beckham on a computer screen, ready for the edit.

Beckham said: "I love the heritage athletic style of the new pieces in my Bodywear collection at H&M. The vests, pyjama pants and raglan sleeve tops are already like wardrobe favourites for me that I know I’ll wear all season long.

"It was great to shoot them in an old-fashioned East End changing room. It was like I had gone right back to my roots."

A selection of the images was released via the official H&M Twitter and Instagram on earlier this week. Beckham also shared the images on his official Facebook page, which has over 28.7 million likes.

The campaign is Beckham’s fourth for H&M. The autumn/winter offering takes on a distinctly grungier feel than the spring 2013 campaign, which took the form of a short film directed by Guy Richie.

In the spring film, an underwear-clad Beckham chases a shiny black SUV through the backyards of LA after his dressing gown gets caught in its door as he waves his children off to school.

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