David Beckham's inner workings revealed in Motorola ad

LONDON - A new Motorola campaign released today gets under the skin of footballer David Beckham.

  • beckham.800.jpg



The TV and print ads, shot in Milan last month, reveal Beckham’s inner workings, as the new Aura phone acts as an x-ray.

Motorola said the ad, by Ogilvy London, was partly inspired by anatomical renaissance art.

Beckham said: "I love classic watches, so a phone that exposes its mechanics while also being so stylish is really unique."

Motorola said the phone takes its inspiration from luxury watch design.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).