David bends it like Beckham in pool-shark H&M campaign

David Beckham plays a pool hustler in a short film promoting H&M's Modern Essentials spring 2015 collection.

David Beckham: in new H&M ad
David Beckham: in new H&M ad

Marc Forster, who has directed films including Monster’s Ball and Quantum Of Solace, shot the online ad.

The spot for the Swedish retailer is set in a pool hall and has Beckham seeing off a challenger with a physics-bending trick shot as The Heavy’s What Makes a Good Man plays in the background.

Forster directed the spot through Tool. Suburbia and the Kent-based Strange Cargo were the agencies behind the campaign.

Beckham, said: "I am thrilled to continue and extend my collaboration with H&M by selecting my favourite pieces from this spring’s Modern Essentials collection. Each piece is a new wardrobe classic that will update every man’s spring wardrobe with great style. Marc Forster is one of my favourite directors."

The former England international has worked with H&M since 2011, when they partnered to sell an underwear range.

Forster added: "Most of us are familiar with David's innate sense of style and design, however it was his acute eye for cinematic storytelling that struck me during the filming of this campaign. He doesn't make H&M clothing look good, he makes it look great."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More