David Benson lands planning post at ZenithOptimedia

LONDON - ZenithOptimedia has added to its global management team with the appointment of David Benson to the new position of international head of communication planning.

Benson was previously at MindShare Worldwide, where he was the managing partner on the European Ford account.

His appointment is the first made by ZenithOptimedia's new global chief executive, Steve King, and is intended to improve its strategic planning at international level.

Based at ZenithOptimedia's London HQ, Benson's role will see him working closely with the agency's global clients and taking responsibility for the management and training of local planning managers.

Before joining MindShare, Benson worked at Motive on its Levi's and Heineken accounts and at McCann Erickson on Coca-Cola.

King said: "I want to focus more on the product -- strategic resources, research and particularly communications planning. I needed to bring in the most heavyweight person I could."

Benson said: "I am excited by the changes going on at ZenithOptimedia. I believe that its support of the ROI philosophy has tremendous potential."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).