David Jones launches 'brand-tech' practice

You & Mr Jones, the business founded by the former Havas chief executive David Jones, is launching a "brand-tech" practice headed by two former R/GA executives.

Blood (l-r): Burdon and Prest
Blood (l-r): Burdon and Prest

Blood will be led by George Prest and Drew Burdon, the former R/GA London executive creative director and executive strategy director respectively. Both were also vice-presidents.

Prest and Burdon joined You & Mr Jones last year as partners but the proposition has now been formalised. Both have an equity stake in You & Mr Jones. 

Based in You & Mr Jones’ offices, Blood will act as the "doorway" into the group. It will work with clients on business problems and decide which of You & Mr Jones’ capabilities are required. 

Blood already has launch clients and will have offices in London and New York. It is also planning to launch an offshoot in Los Angeles. 

Prest said: "No-one that we spoke to came close to David in terms of understanding our ambition."

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