David LaChapelle directs Sky drama promos

Sky is attempting to swell interest in its forthcoming drama 'Mad Dogs', by launching a series of promos created by the high-profile photographer and video director, David LaChapelle.

Three 30-second ads are running from today (11 January), ahead of the show's arrival in February on Sky 1.

They were filmed on location in Majorca and produced by Sky's in-house creative team.

Surreal scenes from the ads include cast members standing fully clothed in a swimming pool while being water-sprayed by Tiny Blair – a character from the series who wears a Tony Blair mask.

The ads will run on Sky 1, as well as UKTV channels Dave and Watch.

The ads are being complemented by a print and outdoor campaign, created by Brothers and Sisters, which will run from early February.

'Mad Dogs' stars Max Beesley and John Simm, and sells itself as a "darkly comic, twisted tale of friendship, put to the ultimate test".

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).