David Lloyd Leisure searches for creative agency

David Lloyd Leisure, the company that runs health clubs and gyms across Europe, is on the hunt for a creative agency.

David Lloyd Leisure: pitches are set to take place in mid-February
David Lloyd Leisure: pitches are set to take place in mid-February

Pitches are set to take place in mid-February and TBWA\Manchester, Isobel and LMC Design have been invited to pitch.

In July last year David Lloyd moved its £6.5 million media business to Blue 449 without a pitch from incumbent Arena Media.

David Lloyd Leisure did not respond to Campaign’s request for comment.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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