DMB&B is launching its own design company this week with a
blue-chip client list that draws on existing DMB&B Group accounts such
as Mars, Hutchison Telecom, Littlewoods and Fiat.
DMB&B Design is also planning to expand its client base by pitching for
business outside the DMB&B Group’s roster of clients.
David Mace, who joins from Sampson Tyrrell Enterprise where he was a
board director with responsibility for new business, will be the
managing director of the new set-up. Its creative director will be Carl
Sherriff, the former design director of DMB&B Financial, whose own
graphic design consultancy, Sherriff Design, was bought by DMB&B
Financial in 1993.
John Farrell, the DMB&B group chairman who leaves for the US in May
(Campaign, last week), will act as chairman of DMB&B Design until his
successor is announced next month.
Farrell said: ’It is all part of my ’total communications’ philosophy -
Carl Sherriff and his team have already worked on design solutions for
clients such as Littlewoods and Scholl, so we decided to take them out
of DMB&B Financial, give them their own space and recruit some outside
Mace added: ’We have a blend of skills that enables us to look at design
from a much wider perspective than some of our rivals. Our desire is to
add value to each project.’
DMB&B Design is the fifth company to be created within the DMB&B
It will sit alongside the main advertising agency, the below-the line
specialist, IMP, DMB&B Financial, the PR operation, Manning Selvage and
Lee, and the Media Centre.